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Our Audience

Annual Statistics

  • 185 Million + Visits
  • 400 Million + Page Views
  • visitor 500 Thousand Daily DMV.ORG visitors
  • eyes 3 Million Daily Product Impressions
  • clicks 60 Thousand Daily Product Clicks

Quantcast Rankings

  • #1 US Automotive
  • #97 US Mobile
  • #164 United States

Alexa Rankings

  • #285 United States
  • #1460 Global Rank
  • A Rating

Driving Education

  • 37.9 Million unique visits
  • 86.8 Million page views
  • 3.0 Million Clicks

Our driver education segment offers options for driver improvement courses and test preparation materials for teen, adult and commercial drivers.

Auto Insurance

  • 43.1 Million unique visits
  • 102.6 Million page views
  • 2.2 Million Clicks

While many of our 161,000,000 annual users compare rates and save, you’ll reap the rewards from one of our website’s most visited sections.

Personal Records

  • 30 Million unique visits
  • 63 Million page views
  • 1.2 Million Clicks

Driving records, driver improvement and identity theft protection are just a few examples of the revenue streams located in this space.

Buying and Selling

  • 4.5 Million unique visits
  • 9.6 Million page views
  • 512 Thousand Clicks

Vehicle history reports, emissions inspections, loans and financing are just a few of the opportunities offered in our buying and selling section.

Vehicle Condition

  • 7.7 Million unique visits
  • 13.9 Million page views
  • 1.1 Million Clicks

From offering vehicle history reports to suggesting routine maintenance, this section is dedicated to keeping drivers cruising safely down the road.

Visitor Profiles

  • 31.3% Returning Visitors
  • 68.7% New Visitors

Devices

  • desktop 45% Desktop
  • mobile 47% Mobile
  • tablet 8% Tablet

Demographics

Gender

  • 44% Male
  • 56% Female

Children

  • 44% Do Not Have Children
  • 56% Have Children

Age

    • Age < 18
    • 19%
    • 18 - 24
    • 16%
    • 25 - 34
    • 20%
    • 35 - 44
    • 18%
    • 45 - 54
    • 16%
    • 55 - 64
    • 8%
    • 65+
    • 4%

Education

  • 46% No College
  • 41% College
  • 13% Grad School

Income

    • $0 - 50K
    • 55%
    • $50 - 100K
    • 28%
    • $100 - 150K
    • 10%
    • $150K+
    • 7%

Race

    • Caucasian
    • 70%
    • African American
    • 11%
    • Hispanic
    • 11%
    • Asian
    • 5%
    • Other
    • 1%

Like What You See?

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  • Annual Statistic data gathered from Google Analytics (6 April 2015)
  • Quantcast data gathered from https://www.quantcast.com/top-sites (6 April 2015)
  • Alexa data gathered from http://www.alexa.com/siteinfo/dmv.org (6 April 2015)
  • Profile data gathered from Google Analytics (6 April 2015)
  • Demographic data gathered from https://www.quantcast.com/dmv.org (6 April 2015)