Dealers & Auto Industry in Wisconsin

There wouldn't be a reason for the Wisconsin DMV if there weren't first folks that sold the vehicles.

In Wisconsin, the DMV regulates drivers, but the DMV also determines the requirements and regulations that all dealers have to adhere to.

Whether it be signage requirements, paperwork requirements, or the eligibility requirements for those who want to sell cars, the Wisconsin DMV is the overseer of all that information.

You'll need to know who can and cannot open a car dealership, how much it will cost, how and where to file the application forms. You'll also need to find out about consumer protection rules, and the regulations that stipulate what constitutes deceptive advertising practices.

  • Wisconsin Licensing Requirements

    Becoming a car dealer isn't easy. Find out about the Wisconsin DMV regulations and the stringent application process.

  • Salesperson License

    If you want to find out about selling cars in Wisconsin, here's your chance.

  • Dealer-related Information

    Keep your finger on the pulse of the car biz with the latest Wisconsin DMV regulations and trends.

  • Dealer Forms in Wisconsin

    Proper documentation is key when establishing legal ownership. Get the forms you need to comply with the Wisconsin DMV regulations.

  • Vehicle Dealers’ Handbook

    There's much to learn if you plan to open your own car dealership. Read the Wisconsin dealers' handbook to get a leg up on the competition.

  • Surety Bonds

    Find information on getting surety bonds for your dealership.

  • Wisconsin Lemon Law

    Got caught in a sour deal? Find out how to determine whether your faulty car can be designated a lemon.

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