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  • Salesperson License in Colorado

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    In order to sell vehicles, Colorado requires a vehicle salesperson license. This process is managed by the Department of Revenue's Auto Industry Division.

    License Law Manual

    Versing yourself on Colorado's Motor Vehicle Industry License Law Manual is highly recommended. This 28-page tome provides detailed information on Colorado's dealership/salesperson laws.


    You can click here for detailed requirement information―the closest thing to a salesperson handbook.

    Submit applications and fees to:

    • Auto Industry Division
    • 1881 Pierce Street
    • Lakewood, CO 80214

    Waiting Process

    Upon receiving your application, Colorado's Dealer Board will immediately issue a temporary sales license while it reviews your information. This can take several weeks. If all of your information is deemed sufficient, your temporary license will upgrade to permanent.

    If your application is denied, you'll be issued a Notice of Denial explaining that you must stop selling vehicles.


    • Original License: $100
    • Renewal: $95
    • Additional License for Multiple Dealerships: $95
    • Late Fee: $50

    License Length

    A salesperson license is valid for 1 year.

    Renewal Process

    Your license renewal form will be mailed to your dealership. It must be completed and mailed back, through your dealership, along with either a new bond or a continuation certificate and a $95 renewal fee.

    Contact Information

    For questions regarding salesperson licensing, you can call the Auto Industry Division at (303) 205-5604.

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