As Insurers Advertise More, Drivers Switch Less

By Ryan Looney | Published February 12, 2013

A recent article in the Wall Street Journal reported that only 9% of drivers switched insurers in 2011, a decrease of 3% compared to 2009 and 2010. At the same time, the car insurance industry was dedicating more and more money to advertising, spending $5.1 billion in 2010 and then $5.9 billion in 2011. These [...]

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